A Book Review: Mindset by Carol Dweck

The New Psychology of Success



It isn’t uncommon ground for us to cover the power of ones’ mindset. Tag Energy Group has found an endless source of positive results by teaching a concept of reinvesting in the mind. Magnifying knowledge, refining self-adaption, and expanding the conceivable are among top focus in our office. After reading this book we had to share; Psychologist Carol Dweck dives into the core of how to adapt to reaching one’s full potential in her new book “Mindset”. The construct of mentality is groundbreaking and, whether you’re a parent, a teacher, a manager, or a leader, the theory can apply.

The captivating idea stems from the duel mindset of fixed vs. growth. The difference between the two mindsets derive from the tendency to see potential in one’s success. For example; Dweck claims that her research shows a child who maintains a fixed mindset is offset by obstacles in their life, focuses on negative feedback, and feels discouraged and jealous of the success of others. In opposition, the child who has secured a growth mindset can allow the larger picture to act as motivation. The Growth mindset embraces challenges, observes and learned from feedback, and feeds off of the success of others. Dweck emphasizes the growth mindset as increasing in motivation and ultimately production. Naturally, we hope that one would have those tendencies when it comes to a constant hurdled business!


And we see this idea being reinforced daily at the Tag Energy office; negative feedback, poor results, competition, can either cause a team member to jump stay in a cycle of discouraged thinking or, (what we hope to see) light a fire under them and skyrocket results.

Dweck refers to these mindsets as being determining factors in the potential for intelligence but furthers this “fate” to how we treat students from an early education period. If we tell a child they are not good readers, they may hold onto this idea and consistently see themselves as poor readers, unable to ever master the skill. SO, in our Irvine office some lessons we have taken from this idea is to give “every dog a good name”. By allowing each student and representative to excel in their own way it enables their growth mindset to overpower. We want people to want to learn, to be positively reinforced by learning, and to grow and influence others in the same way.

When it comes to monitoring our own mindsets, Dweck explains a series of triggers that we mentally each face. From self-criticism to anxiety we each have our own threats – the important thing is that we continue to work through them.

Understand that each step moving forward is a step, no matter the size! If you have a reader on your list for the holidays, or if you’re looking for a book to read bundled by the fire – Give Mindset a try! It will surely leave a positive impact.


TAG Energy Awarded “Campaign Cup” for Outstanding Quarter


Our amazing team here at TAG energy has earned the “top national sales honor” on behalf of their solar client. Along with this honor, TAG energy won the “10th best places to work in Los Angles” in 2014, and was nominated again in 2015.

CEO Jaime Hepp says, “Our team has incredible focus and determination, and this award is a humbling reminder of our collective effort on behalf of the client,” said Julie Au Yeung, a top sales rep at TAG Energy. “We appreciate the recognition.”

To read more about this topic follow this link.IMG_1890

Also, to keep up with our team, check out our Facebook, Instagram, Pinterest, and Twitter!

National Sales Award Recipient: Mike Ye

Mike and TAG Energy win National Sales Award
Click the photo for the full length video featured on our channel

TAG Energy and our very own, Mike Ye, won a national sales award, top performing office and top performing rep for 2015. The team was very excited as Mike was called up on stage to receive the award during our summer national conference.
Mike is seen in this video describing why he believes he and the team were able to win such a prestigious award. Every year an office and rep are recognized for being top performing on our business supply campaign.

Crediting work ethic and a great attitude for his success, Mike, remained humble and nonchalant about his huge accomplishment.

Congratulations Mike! We’re proud of you and the team!

Get to know Mike!
What was your biggest struggle in the field?

“My biggest challenge was overcoming my nervousness in public speaking. I am a introvert at heart and a “CS” type personality. When I first started I probably had negative 20 “I”. It is draining for me to talk with so many people and creating so many business relationships for our client. However, the only way to grow and become successful is to be comfortable being uncomfortable. So that is what I do everyday, put myself in uncomfortable situations, take risks, and be awesome.”

What do you think makes you so successful?

“Preparation and executing with a positive mental attitude. “The battle is won in the general’s tent, not on the battlefield.” Preparing each day whether it is practicing my skills, preparing for office duties (campaign or retention manager), or planning out my territory, each day there is some form of preparation involve to make my day more efficient. After planning, the fun begins and I am just executing when I’m in the game like Kobe Bryant playing basketball. Also having a positive mental attitude helps when things don’t go according to plan. Keeping a positive mental attitude allows you to improvise and be creative. As soon as your lose your attitude, you lose your focus and let outside forces dictate how you want to play the game.”

What are some of your big picture goals?

“I want to become assistant manager before the end of the year.
Be promoted to manager sometime next year.
Eventually having an opportunity to run a retail or energy campaign.
Build strong leaders and give them the same opportunities that was given to me.
Internationally expand. Australia would be cool.”

TAG Energy nominated 2015 Best Places to Work

TAG Energy was recently named as one of the Best Places to Work in Los Angeles for the 4th year in a row. This ninth annual program was created by the Los Angeles Business Journal and Best Companies Group.

TAG Energy is one of LABJ's Best Places to Work 2015
TAG Energy gets nominated as LABJ’s Best Places to Work 2015 4 years in a row!

This survey and awards program was designed to identify, recognize and honor the best employers in Los Angeles, benefiting the county’s economy, workforce and businesses. The list is made up of 100 companies.

TAG Energy has been named one of this year’s Best Places to Work in Los Angeles.  In 2012 TAG Energy placed in 11th place in the small business category then climbed to 10th in 2013 and 2014.  We’re hoping to be at a higher rank this year!

Companies from across the county entered the two-part survey process to determine the Best Places to Work in Los Angeles. The first part consisted of evaluating each nominated company’s workplace policies, practices, philosophy, systems and demographics. This part of the process was worth approximately 25% of the total evaluation. The second part consisted of an employee survey to measure the employee experience.

This part of the process was worth approximately 75% of the total evaluation. The combined scores determined the top companies and the final rankings. Best Companies Group managed the overall registration and survey process in Los Angeles, analyzed the data and determined the final rankings.

TAG Energy feels that is our commitment to our core values, holistic approach to team development and fun, energetic atmosphere that has placed us on this prestigious list for another year!

The actual rankings will be revealed at a special event on August 19, 2015, then published in the August 24,2015, issue of the Los Angeles Business Journal.  Check out further blogs to see more from the event!