A Book Review: Mindset by Carol Dweck

The New Psychology of Success



It isn’t uncommon ground for us to cover the power of ones’ mindset. Tag Energy Group has found an endless source of positive results by teaching a concept of reinvesting in the mind. Magnifying knowledge, refining self-adaption, and expanding the conceivable are among top focus in our office. After reading this book we had to share; Psychologist Carol Dweck dives into the core of how to adapt to reaching one’s full potential in her new book “Mindset”. The construct of mentality is groundbreaking and, whether you’re a parent, a teacher, a manager, or a leader, the theory can apply.

The captivating idea stems from the duel mindset of fixed vs. growth. The difference between the two mindsets derive from the tendency to see potential in one’s success. For example; Dweck claims that her research shows a child who maintains a fixed mindset is offset by obstacles in their life, focuses on negative feedback, and feels discouraged and jealous of the success of others. In opposition, the child who has secured a growth mindset can allow the larger picture to act as motivation. The Growth mindset embraces challenges, observes and learned from feedback, and feeds off of the success of others. Dweck emphasizes the growth mindset as increasing in motivation and ultimately production. Naturally, we hope that one would have those tendencies when it comes to a constant hurdled business!


And we see this idea being reinforced daily at the Tag Energy office; negative feedback, poor results, competition, can either cause a team member to jump stay in a cycle of discouraged thinking or, (what we hope to see) light a fire under them and skyrocket results.

Dweck refers to these mindsets as being determining factors in the potential for intelligence but furthers this “fate” to how we treat students from an early education period. If we tell a child they are not good readers, they may hold onto this idea and consistently see themselves as poor readers, unable to ever master the skill. SO, in our Irvine office some lessons we have taken from this idea is to give “every dog a good name”. By allowing each student and representative to excel in their own way it enables their growth mindset to overpower. We want people to want to learn, to be positively reinforced by learning, and to grow and influence others in the same way.

When it comes to monitoring our own mindsets, Dweck explains a series of triggers that we mentally each face. From self-criticism to anxiety we each have our own threats – the important thing is that we continue to work through them.

Understand that each step moving forward is a step, no matter the size! If you have a reader on your list for the holidays, or if you’re looking for a book to read bundled by the fire – Give Mindset a try! It will surely leave a positive impact.


Inspiration: Featuring Solongo

Solongo on a desk typing on her laptop with a coffee next to her
Solongo hard at work with our clients.

Solongo is a great team member here at TAG Energy! She is diligent in her work and always has a smile on her face. 

Here at TAG Energy inspiration plays an important role in our company culture. We believe that to succeed you need something that inspires and motivates you to do the best you can do. We interviewed our team member, Solongo, about what inspires and motivates her.

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Traveling Tips: Cancun Edition

5722490026_11ec49f8e5_z Our TAG Energy team made their way back home from Cancun this Labor Day weekend, and they decided to share with us some tips they picked up on their trip.

Pack the Night Before


  • Nothing is worse then forgetting your passport, favorite book or camera at home when you are on an airplane half way to your destination. We recommend you make a list of everything you think you will need and pack the night before so that if the morning of you are running late or making a last minute errand, you’ll have most of your things pre-packed and ready to go!

Wake up Early


  • It’s 9 am, and your flights in 30 minutes, and thanks to LA traffic, there’s no way you’ll make it to LAX on time. We recommend you wake up an hour or two than you think you need too, that way you don’t miss your flight or feel pressed for time. Plus that’ll give you time to go to Starbucks! It’s a win win.

Call your Bank


  • Often times credit card companies place a hold on your account if they see suspicious account from outside your general vicinity. Make sure to call them to let them know you will be traveling to another country so that you can still access your money.

Take Lots of Pictures


  • Living in the moment is the way to go, but don’t forget to snap a couple of pictures here and there so that you can look back on them and remember how much fun you had. Don’t wait until the last day of your trip to take out your camera and start snapping pictures. The only thing you’ll end up capturing are pictures of tired grumpy friends who are ready to go home. Speaking of which, follow us on instagram to see great pictures our team took in Cancun.

It’s Okay to be Lost


  • A big part of traveling is exploring! It’s okay to lose the map and just walk around with a friend or two. Take in the culture and talk to locals! It’s one thing to read about your destination online, but it’s another thing to actually hear it from the locals. They might be able to recommend to you some cool restaurants or hidden gems that the country has to offer.

We hope through this article you are able to be better prepared for any upcoming trip you may have. To get some Cancun photo inspiration visit our Pinterest! Also follow us on Twitter to keep up with our amazing team here at TAG Energy.

Leave us a comment down below if you have any other tips for traveling!

Leadership Spotlight: Fil

Leadership is challenging for some.  For Fil it comes naturally.  From when he called in for the intern position, he was very personable and professional on the phone.  Leaders are self motivated and want to improve in all aspects of their life.  When you think of a leader, Fil comes to mind.  He is consistent and hit his goals hard his first week in the business!  Rather than having a kick back summer, his goal is to improve his communication skills and gain overall business experience.  He is always helping people in the office, having a strong student mentality by asking lots of questions.  He has built a close relationship with each team member by attending every social & team event.  As a leader, he understands that if he is approachable to others, leads by example, and keeps a positive attitude, that others will be motivated to learn from him and vice versa.  He is a joy to work with and we are proud of his quick leadership mentality.  Keep it up Fil!

Fil in front of the office leading a morning meeting
Fil running a TAG Energy’s Morning Meeting about goal setting.

Where are you from?
Monterey County

What school do you go to and your major?
Chapman University, Senior – Business Administration Major

What is your favorite part about working at TAG?
My favorite part of working at TAG is the environment/work culture. Everyone is very motivated, this creates a contagious energy throughout the office.

What is one of your strengths?
My desire to learn and my ability to listen. My coworkers are very knowledgable, it would be foolish not to learn as much as I possibly can from them.

What is something you want to keep on improving before leaving TAG after your internship?
I’d like to continue to improve my leadership skills.

What is the biggest lesson you’ve learned?
My results will be determined by my attitude and my preparation.

What is a reason you would give someone as to why to work with TAG?
This experience is applicable in all facets of life. The support you get from the office/coworkers will make personal growth inevitable.

What is a fun fact about yourself?
I was born on a very small island in the Mediterranean.

What is your favorite book?
Flash Boys – Michael Lewis

What is your favorite quote?
“The more you sweat in training, the less you bleed in war.” – Sun Tzu